NFL + HIP HOP = DOPE

I always want to turn on the TV and see a Hip Hop world. An authentic Hip Hop world, where real artists get paid to utilize their craft for a variety of profitable ventures. Lately, I've been seeing Hip Hop doing just that. Artists with reputations of lyricism, breaking into new revenue streams. Maybe one day Hip Hop will TRULY run the world, Hip Hop artists will run the world and more of the moguls will be the rappers that really laid down the foundation of this game. In the mean time, I'll settle for America at large being allowed to consume Hip Hop in the most American of ways, via sporting events.

The NBA did it with KRS-ONE, and now the NFL is picking up on the 'forgottten demographic' with its new Hip Hop driven pregame promo's. Provided by Pepsi.........

Artists and fans have always wanted to see 'our culture' be a profitable part of America at large, so from the streets to the offices Hip Hop is maturing into a tool to market sports. In turn, Hip Hop is opening up a new revenue stream for the up and coming artist; Getting paid for your craft and being in the boardroom as a face of American brands is a power move. Many purists are naysayers who fail to realize the path to OWNERSHIP of the American stakes is to engage society from top to bottom, the Hip Hop anti-social mold is being broken and accomplished artists can get paid for promotional lyrics without being accused of 'selling out'. In a small way these commercials show that Hip Hop artists can speak consciously on their CDs yet still partake in the social activities that they know and love. Commerical contracts don't just have to go to pop stars or audio production houses.


THE REALITY OF THIS MARKETING is that it can really only be done by established artists. Hip Hop fans DEMAND authenticity, and a lot of these Hip Hop themed music video commercials can sound very contrived and really just FAKE. But the beats and the rhymes can really only be done by artists with a history of being dedicated to the art. Big Boi, Talib Kweli, B.O.B. and many more, are artists with a known Hip Hop background. Newer rappers need not apply, outside of Drakes soda commerical it would look too phony for a new new rapper to bust into the game on commerical. We still require dopeness in the rap game and until you earn your spot in the game let the O.G.s get their corporate money up.